Allianz, a long-standing partner of FC Bayern football club, has announced a new partnership with professional footballer Harry Kane, MBE.
As part of the partnership, Kane will serve as a global brand ambassador for Allianz over the coming years. The collaboration will focus on global marketing initiatives aimed at inspiring the next generation.
Kane is widely recognised for his football achievements but is also an active investor and advocate for mental health. He launched the Harry Kane Foundation (HKF) in October 2022 with the goal of changing the way a generation thinks about mental health.
This partnership also highlights Allianz’s commitment to supporting team sports like football, which are seen as important societal stabilisers and promoters of health. It also reflects Allianz’s focus on mental wellbeing initiatives among its employees and financial literacy in the broader community.
“It is with great pleasure that we welcome world-renowned athlete Harry Kane to our brand ambassador program. Kane is a role model for many fans globally, particularly in Europe, the United Kingdom and Asia. As a new Allianz ambassador, Kane will help strengthen our brand appeal across all generations in the fan community – from younger, fully-digital fans to football-enthusiastic families – and encourage them to engage in sports and their personal finances,” Allianz SE Group strategy, marketing and distribution head Bernd Heinemann said.
Kane and his family have been living in Munich, where Allianz is headquartered, since he joined FC Bayern München in August 2023.
“Allianz is a worldwide brand, and I’m incredibly proud to be their global ambassador. Their commitment to excellence aligns perfectly with my own, and I can’t wait to see what we can achieve together,” Kane said
Kane, a striker for FC Bayern Munich and captain of the England national team, is noted for his goal-scoring ability and strong link play. He is regarded as one of the best players in the world and among the best strikers of his generation. Kane scored 44 goals for FC Bayern Munich in the 2023/2024 season.
The partnership between FC Bayern and Allianz has been ongoing for over 20 years, including the naming rights to the Allianz Arena and support for the men's, women's, and youth teams.
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