Allianz scores big – in soccer investments

We've all seen the shirt sponsorship deals that cost big bucks, but at least one insurer is actually making money from their football teams

Insurance News

By

When Allianz bought an 8.3% stake in Bayern Munich two years ago it was an unusual event - insurance companies are better known for paying for a logo on a shirt rather than buying part of the team and German clubs hardly ever sell shares. The Allianz deal valued the team at £1.25 billion in 2014 - Forbes has just valued the club at £1.87 billion - a tidy little profit in just 2 years.

Bayern Munich isn't the only team increasing in value - lucrative TV deals, competing bidders for team kit sponsorship and the fact that teams are actually starting to turn a profit all add to their value. Chuck  in the fact that UEFA has increased the Champions League payout by around 50% and you can see that anyone who invested in a football team a year or two ago might look rather clever right now.

Forbes' figures put the average value of the top 20 teams in the world at £1 billion - a quarter more than just one year ago.

And the most valuable teams? Real Madrid apparently, worth £2.5 billion - in terms of other sports this puts them as the second most valuable team in the world - beaten only by the Dallas Cowboys' £2.77 billion valuation.
 
Team Value (billion)
Dallas Cowboys £2.77
Real Madrid £2.5
Barcelona £2.45
Manchester United £2.29
New England Patriots £2.21

Keep up with the latest news and events

Join our mailing list, it’s free!