“It’s a real privilege to be asked to lead this business and build on the success it has achieved over the many years,” Raffard said in a release. “I’m extremely passionate about always doing what is right for our customers, having a trusted brand, and ensuring we have empowered and motivated people.
“In the UK, we’re incredibly fortunate enough to have all three, and I look forward to working with Colm and the rest of my new colleagues to ensure we continue to go from strength to strength.”
Raffard was referring to Allianz Holdings chief executive Colm Holmes, who described the incoming MD as “a fantastic addition” to the unit’s leadership team.
Holmes stated: “I have no doubt the expertise and experience he has brought to Allianz will aid our future success. His significant insight, knowledge, and successful campaigns engaging with Allianz customers globally as well as in the UK will be an asset to us.
“Serge has also led both the digital marketing and behavioural economics teams for Allianz Group and is passionate about delivering an exceptional customer experience. His expertise means he’s in an excellent position to ensure we remain one of the best loved customer-focussed brands in the UK and maintain our position as a leading personal lines insurer.”
Raffard’s credentials include time spent at MetLife, McKinsey, and JPMorgan. He has been with Allianz since 2018.
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