Aegon to retire UK brand Kames Capital

Unit moves to global model

Aegon to retire UK brand Kames Capital

Insurance News

By Terry Gangcuangco

Aegon’s British investment management business Kames Capital will no longer be known by its current identity by the middle of next year.

The Kames Capital brand, as well as that of Groningen-based TKP Investments, will be scrapped as the units transition into a globally integrated model as part of their parent Aegon Asset Management – the global investment management brand of Netherlands-headquartered Aegon Group N.V.

“This move will provide Kames Capital’s clients with access to a wider selection of best-of-breed products and services from across Aegon Asset Management, while allowing our investment teams in Edinburgh and London to leverage the expertise and research capabilities from the global group,” stated Kames Capital.

“There will be no changes to the way we manage clients’ portfolios or the investment managers who run them. We will also maintain current local relationships and client servicing. The integration will, however, see the Kames Capital brand retired in mid-2020 as the business moves to the globally recognised Aegon Asset Management brand.”

According to Aegon Asset Management, which will unite its European and US operations, the new structure will create a global investment business with assets under management of €339 billion. Meanwhile the investment teams will be organised across four investment platforms: fixed income, real assets, equities, and multi-asset & solutions.

“By organising our investment teams globally across the four investment platforms, we can harness our experience, knowledge, and resources worldwide,” said Aegon Asset Management global chief executive Bas NieuweWeme.

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