Addept Insurance Services and All Broker Services Limited (ABS) have announced a new product distribution partnership aimed at supporting brokers and intermediaries in meeting the evolving protection needs of customers in the UK insurance market.
The partnership follows ABS’s recent acquisition of Sparta Insurance Services’ book of business and will see Addept Insurance’s products made available to the combined broker client base of 450 UK firms. The collaboration is intended to help brokers address gaps in ancillary insurance products by providing innovative solutions.
Richard Finan (pictured above), managing director of Addept Insurance, highlighted ABS’s reputation for customer service and innovation. He noted that both companies share a commitment to equipping brokers with the tools needed to address gaps in ancillary insurance.
“I have always been impressed with the broker distribution reach ABS have established, and the level of support that they have from their broker partners,” Finan said. “This partnership will now enable ABS’s brokers to access our new suite of products.”
Wayne Dunthorne, sales director of ABS, commented that Addept Insurance brings product expertise and knowledge to the table, along with an understanding of brokers’ needs for ancillary products that offer relevant protection.
Dunthorne added that Addept’s portfolio complements ABS’s existing offerings, and expressed optimism about working with Addept in the future.
Andrew Doidge, executive director of ABS, also said that the merger between ABS and Sparta had strengthened their proposition with the addition of specialist products – and this should be furthered with Addept Insurance.
Addept Group launched in May 2024 after acquiring Policywise Limited, an independent insurance broking business.
Addept Insurance, a subsidiary of the group, provides a portfolio of ancillary products designed to address regulatory concerns around low customer utilisation and to meet customer needs in a changing legislative environment.
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