Northern Ireland-based insurance broker AbbeyAutoline has extended its partnership with Ulster Rugby, retaining exclusive naming rights to the AbbeyAutoline Family Stand at Kingspan Stadium until the end of the 2025/26 season. The extension of the deal is part of its 50th anniversary celebration.
The ongoing partnership will deliver a range of family-friendly match-day and non-match-day activities as it aims to create unique experiences for Ulster Rugby supporters and AbbeyAutoline customers and employees. In addition, the broker and the rugby union team will host a series of innovative events and campaigns to members of the local business community aimed at fostering growth, networking, and professional development.
“As we celebrate our 50th year in business, we are delighted to continue our longstanding relationship with Ulster Rugby and its passionate fanbase, a partnership that has grown from strength to strength,” said Julie Gibbons, managing director of AbbeyAutoline.
“Having been an integral part of Ulster Rugby’s matchday experience for the past six years, we’re excited to continue to offer families and young supporters the chance to enjoy the thrills and spills of top class live rugby in the fun and friendly environment of Kingspan Stadium’s AbbeyAutoline Family Stand.”
Jonny Petrie, CEO of Ulster Rugby, welcomed the announcement of its extension, sharing the excitement of Gibbons on the future events to be conducted with the partnership.
“We are delighted that AbbeyAutoline is continuing its long-standing sponsorship of Ulster Rugby,” he said. “The activity on match nights, including our professional players giving away signed, branded rugby balls, continues to be a winner with our supporters, and it’s always great to see the interaction between fans and the squad post-game at the AbbeyAutoline Family Stand.
“It’s also set to be an engaging calendar of business events for our sponsor and supporter network across the season, which we’re looking forward to hosting in partnership with AbbeyAutoline, both in Kingspan Stadium and around the province.”
Have thoughts about this story? Let us know in the comments below.
