Half a million 1st Central policyholders will soon have access to breakdown cover from the RAC.
In a joint announcement, the breakdown cover supplier and car insurance provider said they have teamed up to incorporate the RAC’s proposition into 1st Central Plus and 1st Central Premier offerings. The insurance add-on will be made available to 500,000 1st Central customers starting September 12.
“With customer service being one of the biggest differentiators for today’s insurance businesses, providing an easy experience is 1st Central’s priority,” stated chief commercial officer Andy James.
“We know our customers consider their breakdown needs to be an important part of their insurance offering. So we’re delighted to be partnering with a trusted brand like RAC to provide breakdown cover, and believe they will offer great value and service to our customers.”
Also commenting on the partnership, the RAC’s business roadside managing director Phil Ryan highlighted the prospect of improving breakdown cover take-up.
“We’re very pleased to have forged a new relationship with 1st Central,” said Ryan. “We believe there is a great opportunity to encourage more of their customers to take out breakdown cover, given the high level of trust in the RAC brand.”
