BGL Insurance has revealed that its short-term insurance brand, Jaunt, has seen a significant behavioural shift among UK motorists, with over 70% of customers regularly opting for Jaunt’s flexible cover.
Short-term car insurance saw a surge during the pandemic, with a 2021 UK Motor Insurance Market Report highlighting how 32% of Gen Z and millennials had turned to temporary cover over the previous year. Since its launch in 2019, Jaunt claims to have over 50,000 sales as it supports customers with temporary car, van or motorhome policies.
According to Laura Mullaney, managing director of distribution at BGL Insurance, the increase in demand for flexible cover also signals an increase in customer trust.
“Since day one, Jaunt has been pushing boundaries in the insurance sector,” Mullaney said. “I’ve been incredibly impressed with the dedication and commitment by the team to ensure that Jaunt stands out and how everything – from its branding and marketing activity, through to its product development – have continued in this vein and all, vitally, with the customer firmly at the heart of the operation.”
“Now, with the insurance market having experienced several key changes over the past year, it’s more important than ever for innovation to continue to ensure we are meeting the evolving needs of our customers and I have no doubt that Jaunt and its flexible products, will be at the centre of this for motorists,” Mullaney added.
Throughout 2023, Jaunt has plans to continue developing its multi-channel strategy, with enhanced targeting and remarketing to communicate with new and broader customer demographics.
