Not taking insurtechs seriously yet? It seems the major insurance players certainly are, as indicated by the establishment of yet another key partnership
AXA has this morning revealed that it will be the first panel member to provide a new car insurance product via start-up Brolly. Scheduled to launch in March it includes a 24hr claims helpline, cover for replacement keys and locks, as well as windscreen repair.
The product is set to be made available via the Brolly app and is seen as part of AXA’s wider strategy to work with innovative companies in an effort to make insurance easier and more accessible for customers.
“At AXA we have a strong appetite to work with new and innovative start-ups and are always looking at new ways to bring our products to the market,” said Neil Mercier, head of motor, AXA UK. “We are pleased to be working with a partner who, not only wants to offer cover, but is also interested in helping customers have a better understanding of insurance generally.”
Brolly is described as “the next-generation insurance aggregator” - powered by artificial intelligence - and is aimed at helping customers understand insurance with personalised advice.
“We are delighted to have AXA on board, as our first motor insurance panel provider. Our aim at Brolly is to help people understand their own insurance needs, find the best policies, and then help manage them simply and easily as circumstances change,” said Phoebe Hugh, CEO and co-founder of Brolly. “People are blindly overspending and buying the wrong cover - so we’re using technology to try and stop that from happening.”
Brolly is currently available on the App Store and will be coming to Google Play in late 2018.
