Aviva, which analysed its claims data in the UK, has found that the highest number of collisions occur between 3:00pm and 3:15pm on Fridays.
According to the insurer’s data, below are the top five times of day with the highest number of collisions.
In an emailed release, Aviva noted: “Traditional morning and evening rush hour commutes (between 7-9am and 5-7pm) are not featured in the top five most likely times to have an accident. Aviva’s 2022 collision data shows that more than one in four of all collision claims were between 2-4pm, coinciding with peak school run traffic.
“Traditional rush hour times still account for a significant number of claims, with 14% of crashes occurring between 7-9am and 17% between 5-7pm.”
Pointing to the idea of a new rush hour, the insurer urged drivers to be extra cautious on the school run.
“September sees the return of the school run for much of the UK, and there’s no doubt this is one of the most hectic parts of the day. That’s why it’s so important to leave extra time to avoid a last-minute panic and rushed driving,” said Alec Reeder, interim chief underwriting officer for retail.
“Hybrid working patterns mean more people now have the flexibility to collect their children from school, but working and factoring in a pick-up deadline can leave many watching the clock and squeezing the time until school’s out. We see this especially on a Friday afternoon, where people may be in an extra hurry to beat weekend getaway traffic.”
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