Pet insurance

A broker's guide to UK pet insurance: explore key industry trends, risks, FAQs, and coverage options. See insurance products on IB Markets to help pet owners

For more on this part of the insurance industry: 

  1.  visit our Animals Insurance page for a look at all products in this sector 
  2. or focus in on all of the pet insurance products available on IB Markets! 

What is pet insurance? 

Pet insurance protects pet owners, breeders, and businesses like veterinary clinics and pet shelters from sudden costs related to pet care. It covers domestic animals such as:  

  • dogs 
  • cats 
  • rabbits 
  • horses 
  • bearded dragons and other exotic pets 

Insurance for pets is essential in the UK. Between 14 and 16 million households own a pet, with dogs and cats being the most common.  

Vet bills can be expensive as some treatments cost thousands of pounds. Insurance allows owners to afford care and ensure that pets receive proper medical attention. 

Unexpected risks pet owners should consider 

Cats have the ‘right to roam’ in the UK, so owners are not responsible for any damage they cause. This may make pet insurance seem unneeded, but it can still be critical.  

Cat thefts have increased in recent years. Some breeds, like Bengals and Sphynx cats, are worth over £1,000. Insurance can help cover the financial loss if a pet is stolen. 

Pet insurance: industry trends and emerging risks 

Pet owners increasingly see their pets as family which drives demand for better insurance coverage. Smart technology and telemedicine are improving pet healthcare and insurer services.  

Changes in pet diets and wellness trends may also shape future insurance policies, affecting costs and coverage options. But there are emerging hazards for pet insurance which include: 

  • rising vet costs: some pet owners face bills up to £13,000 due to corporate monopolies limiting competition 
  • cost-of-living crisis effects: owners cut back on pet care, choosing cheaper food and basic grooming 
  • increase in pet abandonment: 34% more cats were abandoned in early 2024 which raise health-related claims 

Pet thefts are rising, and cyber threats put insurers at risk. Brokers should advise clients on theft coverage and make sure that digital platforms protect customer data. 

Pet insurance FAQs 

What age is best to get pet insurance? 

The best time to get insurance for pets is when they are young, ideally from eight weeks old. This ensures coverage before health issues develop, as pre-existing conditions are not covered.  

Who needs this insurance coverage? 

These individuals and institutions stand to benefit from insurance coverage: 

  • pet owners 
  • breeders 
  • animal shelters 
  • veterinarians 
  • pet sitters and walkers 

Pet insurance helps reduce financial risks for owners and pet-related businesses. 

What are the 4 types of pet insurance? 

Pet insurance in the UK falls into four main types: 

  1. lifetime cover: covers ongoing conditions for life, with yearly benefit renewals 
  2. maximum benefit: covers conditions up to a set limit, with no time restriction 
  3. time-limited: covers conditions for 12 months, after which claims stop 
  4. accident-only: covers injuries from accidents but excludes illnesses 

Lifetime cover is the most comprehensive, while accident-only is the most affordable. The best choice depends on the pet’s needs and the owner's budget. 

What are common pet insurance coverage options? 

Most pet coverage policies include: 

  • vet fees: covers check-ups, tests, surgery, and medication 
  • dental care: some plans cover dental illness and injury 
  • third-party liability: covers damage or injuries caused by a pet 
  • loss or theft: pays compensation if a pet is stolen or lost 
  • advertising and rewards: covers costs to help find lost pets 
  • boarding fees: pays for pet boarding if the owner is hospitalised 

Coverage varies by provider, so owners should check policy details to find the right plan. 

What is not covered by pet insurance? 

This insurance does not cover everything. Common exclusions include: 

  • pre-existing conditions 
  • routine care 
  • elective procedures 
  • pregnancy and breeding 
  • dental care 

Are blood tests covered by pet insurance? 

Blood tests are covered if needed for a diagnosed condition. Routine tests or wellness checks are typically not included. Always check the policy details. 

Is it best to change pet insurance every year? 

Switching annually can lower costs, but pre-existing conditions will not usually be covered by a new policy.  

Older pets may also encounter higher premiums or restrictions. Always check coverage before switching. 

What is the average pet insurance cost in the UK? 

The average cost is £116 per year, but lifetime cover is more expensive. Costs for this insurance vary based on policy type, pet age, breed, and location. 

Is it worth paying for pet insurance? 

Pet insurance helps ease the burden of unforeseen vet bills, which can be costly. The average claim is £848 and makes insurance a useful financial safety net. 

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