Insurance Business Canada's Top 30 Elite Brokers of 2014

JUST WHAT MAKES AN ELITE BROKER?

The nation’s top insurance players are front and centre for the inaugural Elite Brokers ranking by Insurance Business, a new initiative that rewards and grades the top 30 leading brokers in the Canadian insurance market. 

Our inaugural Elite Brokers ranking attracted entries from all corners of the country, as we sought to evaluate and rank the top 30 individual insurance brokers from across Canada. So exactly how was each applicant assessed, you may ask?

METHODOLOGY
The ranking system is a comprehensive and independent means of ranking the best-performing insurance brokers in the country. Due to the advanced and detailed information needed, each broker was required to supply their own details to Insurance Business to be eligible.

In order to rank performance, however, we were not simply inviting applications from the most advanced and senior executives working at high-profile, well resourced brokerages. We were also aiming to reward brokers from smaller firms and niche industries who were punching above their weight and achieving big things.

Our yardstick for success included:

• Premium income
• Revenue per client
• Number and value of policies written
• Number of new clients introduced to the business
• Industry awards and recognition
• Number of new clients introduced to the business during the 2012 calendar year.

Entries for the Insurance Business Elite Brokers ranking, collected throughout October and November this year, went through an evaluation process. Beyond the pure numbers of profit, there were other considerations as well – which spoke to the technological advances now available in the industry:

• The percentage of personal lines new business coming through an online channel
• If the brokerage was leveraging mobile technology and
• The percentage of producers managing business on the road versus in the office.

A place in the Insurance Business Elite Brokers ranking is clear recognition of each broker’s professional standing as one of the leading brokers in the Canadian insurance market.

However, in interviews with our inaugural top 30, the consistent message received was that they couldn’t have achieved such successful results without a strong network of support staff and stakeholders.

 

To read the full feature, click on the following link Insurance Business Top 30 Elite Brokers