A UK-based telematics technology company is launching a product aimed at protecting young, new Canadian drivers with the help of a local insurance broker.
The developer, Trak Global Group (TGG), is offering its “Drive with Carrot” smartphone-based app exclusively through Calgary insurance broker InsureMy.
Trak Global Group helped develop the well-received New Driver program for Carrot Insurance in the UK. The program helped reduce the occurrence of road traffic collisions among Carrot’s new policyholders by 42%. It was so successful, that Carrot even received the Prince Michael International Road Safety Award for its New Driver program.
In 2016, InsureMy announced that it had partnered with the developer to introduce similar technology to Canada, contributing to the country’s “Vision Zero” initiative.
“InsureMy has invested an unparalleled amount of effort into bringing New Driver to life in Canada and this just solidifies our choice to work with such a dedicated provider, working toward our common goal,” said TGG CEO Nick Corrie in a statement.
“The partnership with Trak Global just made sense, they’ve implemented this program in the UK and countries across the globe with stellar results,” commented InsureMy president Hugh McTavish.
“We set out to change the way we approach insurance, to be more than just a policy provider in the eyes of our customers. Bringing this type of ground breaking change to the driver safety and the new driver experience in Canada is just the beginning,” McTavish added.
Corrie believes the New Driver tech will prove popular with the Canadian driving youth, mirroring the programme’s success in the UK.
“Canadians are tech savvy and we think they’ll like our app-based ‘carrot, not stick’ philosophy, where drivers with positive quarterly scores get cash rewards,” he said. “In the UK, Carrot has handed back over £4 million in rewards to its customers in the last five years, and the incentive programme has proved to be a major draw for the UK brand.”
TGG also revealed that it is working with partners across Europe for a possible expansion of the program. The company is also eyeing the US market, hoping to use New Driver’s launch in Canada as a testbed for a future launch in the region.
“Canada is an important market for us in its own right, but the learnings we take from our partnership with InsureMy will give us the means to extend the product into the USA in due course,” Corrie noted.
