Livelii – a community-based platform that provides health insurance and financial tools to independent workers – is looking to raise $1 million in order to better serve its market of freelancers, consultants, contractors, side-hustlers, and on-demand gig workers.
The insurtech has turned to the online crowdfunding platform FrontFundr to list a security offering, which allows accredited and retail investors to invest in Livelii in exchange for equity in the company. According to a company release, once the $1 million goal is met, investors would hold about 14% of the company’s equity.
Funds raised from the crowdfunding campaign will bolster Livelii’s further growth, allowing it to focus on enhancing its proprietary technology and making it accessible to freelancers and independent workers throughout Canada.
Livelii’s platform connects independent workers with options for personal health coverage, wealth management tools, as well as other tangent business services such as invoicing and payment processing. It works thanks to an exclusive partnership with Manulife, enabling independent workers to access products that are otherwise only accessible through full-time employment.
“We created Livelii to meet the independent worker community’s overwhelming demand for affordable insurance and financial tools. Their input and support for our services have been, and continues to be, integral to our mission,” said Livelii CEO Anya Switzer. “We are grateful for the community’s confidence in our team’s expertise and ability, which positions us to extend our services across the country and ultimately strengthens our competitive advantage.”
