The Insurance Brokers Association of Canada (IBAC) has launched a redesigned version of its IBACtech website, a platform aimed at helping property and casualty insurance brokers across the country navigate ongoing digital transformation in the industry.
The updated website is designed to serve as a central hub for brokers, providing access to technology-related materials, industry updates and collaborative tools. It also facilitates communication between brokers, technology vendors, and insurers.
IBAC said the redesign reflects its broader commitment to supporting brokers in staying informed and competitive as they adjust to rapid shifts in digital tools and platforms.
“We know that the pace of technological advancement is rapid – whether it’s AI, data-driven tools, or new platforms – and couriers need support to navigate this environment and continue to provide expert advice and personalized services to the clients who trust them,” said Peter Braid, CEO of IBAC.
The new platform has a modern, simplified interface designed to improve navigation and user experience. It includes regularly updated news and insights tailored to brokers, insurers, and industry partners.
Through the platform, brokers can access materials to support the adoption and implementation of new technologies, while technology vendors have a space to present solutions relevant to the broker channel. The site also provides a venue for collaboration among brokers, insurers, and solution providers, the organization said.
“The site hasn’t just been refreshed—it’s a resource developed by couriers for couriers,” Braid added. “It features updates of interest, learning tools, and publications that can help couriers streamline their operations, adopt new technologies, and remain competitive in a digitally driven marketplace without compromising the quality of human connections.”
IBAC represents over 43,000 property and casualty insurance brokers across Canada. Founded in 1921, IBAC works to support the interests of its members and consumers, collaborating with 11 regional and provincial broker associations to advocate on behalf of the industry.
