The likes of Lewis Hamilton and Sebastian Vettel may be gearing up for another Formula One season, but they could soon face a rival for their fan base as one motor racing series looks set to expand rapidly, particularly now it has garnered the backing of a major insurer.
The FIA Formula E Championship, the world’s first fully-electric single-seater racing series, has today revealed a partnership with German insurance giant Allianz.
“We’re delighted to be welcoming Allianz to the Formula E family and to see their passion in motorsports continue with the world’s first fully-electric single-seater racing series,” said Alejandro Agag, founder and CEO of Formula E.
“Allianz and Formula E are two brands that share a commitment to innovate and inspire, key values that form the basis of our partnership. With the support of Allianz we aim to bring our mutual passion for racing and innovation to our ever growing fan base around the world.”
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As part of its partnership agreement, Allianz will host a newly named Allianz eVillage during each ePrix event where fans can enjoy an interactive experience. It will allow fans to follow the action on giant screens, meet drivers at autograph sessions and get behind the wheel of simulators to compete against the Formula E drivers.
“We believe that now is the time to engage in the development of new ecosystems, defining the future of urban mobility in a sustainable way”, explained Jean-Marc Pailhol, head of group market management and distribution at Allianz SE.
“What better way than to partner with Formula E which not only brings the discussion to metropolitan cities around the globe but also adds the excitement of fully electric racing. We are particularly excited to host the ‘Explorer Zone’ in the Allianz eVillage which allows visitors to experiment the latest digital technology, such as 3D printing, drones and virtual reality.”
In addition, the Allianz brand will be displayed on a Formula E show car.
