"I'm incredibly proud of our employees for helping us achieve the highest ranking for customer satisfaction in car insurance in the Ontario region," said Carla Smith, regional VP for belairdirect in Ontario. "At belairdirect we believe in giving our very best to provide our customers with an outstanding experience, so it's an honour to know that our customers have recognized us for service excellence."
According to the 2014 Canadian Auto Insurance Satisfaction Study, belairdirect scored 784 points out of 1,000, improving from their second place ranking last year, and third place ranking in 2012. They were also 35 points above the Ontario region average.
J.D. Power based their study findings on responses from over 9,900 auto insurance policyholders across Canada. This year marks the seventh annual study, which measures auto insurance customer satisfaction according to five factors: customer interaction, price, policy offerings, billing/payment and claims.
The company performed particularly well on the price and policy offerings study factors.
While belairdirect has been offering home and car insurance products for more than 50 years directly to consumers, it's still largely seen as an up-and-comer. It was also the first property and casualty insurer to sell insurance products online.
