As more people are using their smartphones for everything from soup to nuts, insurers are recognizing the need to optimize their websites not just for mobile customers, but brokers as well.
“A growing number of our broker partners, policyholders and potential clients are accessing our site or searching for insurance terms using mobile platforms,” said Tom Reikman, chief operating officer for
Economical Insurance. “Today's launch is a significant step towards setting the stage for future mobile developments for Economical which is of increasing importance given that 75 per cent of mobile phone users in Canada use smartphones.”
More and more Canadians are using smartphones to manage their lives at home, says Reikman, at work and on the go. “The quality of their mobile experience depends on how easily and efficiently they can access the information they are looking for,” he said.
The new mobile site is designed for easier navigation, allowing users to quickly accomplish many tasks, including:
• finding local broker partners;
• accessing the claims centre;
• paying for their policy using a credit card;
• subscribing to Economical news email alerts;
• sharing page content through email and social media; and
• contacting Economical Insurance directly.
This bilingual mobile site is a scaled-down version of how Economical's corporate website is displayed on a laptop or desktop computer – but maintains the brand and familiarity of user experience of the corporate site, and provides brokers easier and more efficient access to service their book of clients.
