Drive Now. Text Later. Live Longer. This is one of several road safety messages that
Insurance Bureau of Canada (IBC) will deliver to women’s hockey fans across Canada as a new lead sponsor of the Canadian Women’s Hockey League (CWHL).
“We’re proud to support the amazing athletes in the CWHL,” said Ralph Palumbo, IBC’s Ontario Vice-President “and pleased to have this unique opportunity to share our road safety messages with new audiences in communities across the country.”
As part of the CWHL sponsorship, IBC will educate the public on road safety issues and on how to avoid becoming a victim of auto insurance fraud. A 30-second TV spot featuring a ‘Don’t text while driving’ message will launch on Sportsnet during CWHL’s first All-Star Game this Saturday. (Scroll to the bottom to see the video).
Over the last 10 years, IBC has taken its road safety campaign to fairs, festivals, malls and events across Canada. IBC uses interactive educational displays to engage and entertain the public while educating them on how to lead safer lives and protect their property.
“We are grateful to IBC for their partnership in promoting our league and women’s hockey,” said Brenda Andress, CWHL’s Commissioner. “Their support will help us further our mission to build hockey dreams and develop the next generation of women leaders.”
Insurance Bureau of Canada (IBC) is pleased to celebrate 50 years as a valuable resource for insurance information. Since 1964, IBC has been working with governments across Canada to make our communities safer, championing issues that directly affect Canadians and the property and casualty (P&C) insurance industry.
IBC is the national industry association representing Canada’s private home, car and business insurers. Its member companies represent 90 per cent of the P&C insurance market in Canada, which employs over 118,600 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $48 billion.
This year represents the 50th anniversary of the IBC.
