The Portage la Prairie Mutual Insurance Company (Portage Mutual), Red River Mutual, and Economical Insurance have maintained their full partner status for the Insurance Brokers Association of Canada’s (IBAC) broker identity program for 2024.
The broker identity program is a national advertising campaign founded in 1988 by IBAC that “raises awareness of the significant value that insurance brokers provide for their clients – choice, advice, and advocacy.”
Portage Mutual president and chief executive officer (CEO) Wayne Wyborn (pictured left) has expressed his excitement about the renewed Full Partner level for this critical campaign.
“Portage Mutual is honoured to continue its partnership with IBAC and proudly supports the Broker Identity Program. This collaboration reflects our commitment to excellence and our dedication to empowering brokers with the tools they need to thrive in the industry,” Wyborn said.
Red River Mutual president and CEO Brenda Gibson (pictured, right) also expressed her excitement for their company’s involvement as a full partner in this year’s BIP.
“Alongside IBAC, we are supporting resilience in the insurance industry,” Gibson said in a statement. “Their initiatives provide brokers with the education, resources, and confidence they need to continue providing benefits to Canadians, and we are excited to continue our partnership in support of that leadership.”
Economical Insurance senior vice president and chief distribution officer at Definity Tom Reikman (pictured, center) said that their renewed commitment to the BIP 2024 as its full partner reflects their appreciation for the program’s mission and vision, which is to strengthen the bond of all stakeholders.
“Economical is thrilled to continue our long-standing support of the Broker Identity Program. As a company with more than 150 years of experience in the marketplace, we know the importance of strong relationships with our valued broker partners,” Reikman said. “We know how much our customers value the support of brokers to find the coverage they need and to access their expertise throughout their insurance experience.”
IBAC CEO Peter Braid expressed gratitude for the support from the three insurance companies. He said their investment in the program will “contribute to important IBAC initiatives including IBAC’s technology leadership, professional development of the broker workforce, and our strong and effective federal advocacy to maintain the separation of banking and insurance, which protects consumers and promotes a fair and competitive marketplace.”
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