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Aviva Canada is collaborating with national charity Parachute to help schools improve road safety in their respective areas.
The two organizations have joined forces to create the Elementary Road Safety Program. Through the program, 20 schools from across Canada will be selected over the next five years to each receive $10,000, as well as program support from both organizations. These resources will be used to make “tangible environmental changes to improve road safety” in their respective school zones, a release explained.
Three schools have already been selected to be the first recipients of the program:
News of the first three school recipients come as Aviva Canada shared the results of its recent road safety survey, which found that nearly a quarter of Canadians admitted that they (or someone they know) have been involved in a road-related collision near their school – something that Aviva Canada vice-president of corporate social responsibility Catherine Brown has called “completely unacceptable.”
“Through our new social impact platform, Take Back Our Roads, we’re working with experts to make infrastructure changes that make our roads safer,” Brown said. “Our partnership with Parachute and the creation of the Elementary Road Safety Program is a perfect example of that commitment.”
“We’re delighted to partner with Aviva Canada on this important initiative to improve safety in school zones across Canada so more children will walk or bike to school,” said Parachute president and CEO Pamela Fuselli. “Initiatives such as these, based on evidence, make meaningful and lasting positive change for our communities and, most importantly, for the wellbeing of our children.”
