Westland Insurance has announced the acquisition of Manitoba-based Sigurdson Financial Benefits Inc., adding depth to Westland’s expanding benefits practice.
Established over 50 years ago, Sigurdson’s expertise is in financial planning, group benefits, life, and living benefits insurance.
“I’m thrilled to welcome the Sigurdson team to Westland,” said Jamie Lyons, president and CEO at Westland. “With this top-notch brokerage joining our team, we’re able to expand our offerings and deepen our national capabilities in the group benefits space.
“Their expertise and focus on exceptional client service align perfectly with our vision to be Canada’s favourite broker, especially as we continue to grow in the financial broader services segment.”
Westland Insurance has been actively investing in growing its business across Canada, both organically and through strategic acquisitions.
Last month, the brokerage swooped for two Ontario-based firms: MYCOR Insurance Solutions and Murphy Insurance Services.
This came after a triple deal in April, which saw Westland expand its property and casualty (P&C) insurance practices across Ontario, Manitoba, and Alberta.
In a February interview with Insurance Business, Lyons shed light on Westland’s mission to become “Canada’s favourite broker.”
He outlined the company’s focus on five strategic pillars: providing exceptional client experience, becoming a caring, modern, and inclusive employer, being an authentic and invested community member, being the preferred partner of insurance providers, and being the best mergers and acquisitions partner.
“Ultimately, what we’re trying to do is build up our business thoughtfully for the future,” said Lyons. We’re trying to build a business that's going be around decades from now, and we're doing this in a shifting and evolving industry.”
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