Merged businesses PMA Assurances (PMA) and PMT ROY Assurances et services financiers (PMT ROY) in Quebec will now be known as Ellipse Assurances.
The merger, made public last year, formed the second-biggest player in personal and commercial insurance sales and advice in Quebec. Ellipse Assurances has more than 500 employees in 27 branches in eight administrative regions.
Based on the geometric shape of the same name, the new identity represents the continuity of services from the combined entity. Ellipse Assurances cites “a sense of constancy and security” in the hybrid property-casualty insurance and financial services brokerage company’s unique branding.
“While the name may be new, the expertise behind it has a long history,” the company said.
“Ellipse Assurances is the product of the merger announced on December 7, 2023, between PMA and PMT ROY, two pillars of the industry with 94 and 97 years of combined experience, respectively.”
Patrice Jean, Ellipse Assurances president who held the same position at PMA, expressed enthusiasm about the rebranding, saying: “We are very proud to introduce our new name, Ellipse Assurances. Under this banner, our current and future customers will find a diverse product range and, above all, a positive and reassuring insurance purchasing experience.”
At the time, then PMT ROY president André Roy revealed his retirement following a four-decade stint with the firm.
“I am leaving PMT ROY extremely proud of what we have achieved,” Roy said in December. “I am confident that our extraordinary team will contribute to the success of the new organization.”
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