Recognizing the potential – and dangers – of social media, Ecclesiastical Insurance has published guides on their use for both insurance brokers and organizations.
The insurer has created two guides on social media: one created for brokers called “Using Social Media during COVID-19 – a Guide for brokers;” and one for its clients, dubbed “Safe Use of Social Media.”
“Using Social Media during COVID-19 – a Guide for brokers” offers brokers some “golden rules” when it comes to the use of social media when communicating with stakeholders, as well as a list of do’s and don’ts. Ecclesiastical created the guide after realizing that amid the economic challenges posed by the pandemic, brokers must communicate more with stakeholders – with social media as a key tool facilitating this communication.
The other guide, “Safe Use of Social Media,” takes a critical look at the use of social media by organizations. While it has been utilized by organizations to engage with their stakeholders, its misuse can also backfire and reflect negatively on an organization’s brand, image, and reputation. Ecclesiastical’s bulletin offers social media best practices, including how to create a social media policy for an organization, and what to do should the policy be violated.
“Social media can be a powerful tool for organizations and institutions, being used to increase awareness, broadcast news and drive critical fundraising efforts,” said Ecclesiastical Insurance vice president of operations and risk control Colin Robertson. “But in this quickly changing environment, organizations need to be aware of the risks of social media, and what they can do to protect themselves, and their employees.”
