The Insurance Bureau of Canada (IBC) has launched a consumer education campaign highlighting the role of the property and casualty (P&C) insurance industry in the aftermath of severe weather events.
The campaign called Protecting Your Tomorrow is being promoted across television, radio, digital and social media, and provides information on risk mitigation and the steps consumers can take to protect their homes, vehicles and businesses.
The campaign website outlines industry efforts to advocate for disaster resilience programs and policy changes that could help mitigate future losses. It is part of broader efforts to increase awareness of the role insurance plays in disaster recovery and prevention.
With the increasing frequency and severity of extreme weather, the insurance industry is taking steps to help consumers prepare for future risks. The campaign provides practical guidance for homeowners, drivers, and business owners on reducing exposure to climate-related damage. It also highlights how insurers are working with policymakers to improve infrastructure and emergency response strategies.
"I am immensely proud of this campaign – proud of what it stands for, what it represents to Canadians, and how it embodies everything our industry stands for: protecting Canadians in their time of need, both today and tomorrow,” said Celyeste Power, president and CEO of IBC.
According to IBC, the growing financial impact of severe weather underscores the need for long-term solutions, including investments in climate adaptation measures.
Severe weather losses in Canada surpassed $8 billion in 2024, the highest on record, following a series of catastrophic events, including flooding in the Greater Toronto Area, a wildfire in Jasper, a hailstorm in Calgary, and the remnants of Hurricane Debby in Quebec. Insurers processed thousands of claims, providing financial support for repairs and reconstruction.
“Amid the uncertainty of cross-border relations and the growing risks of severe weather, this is an important time for us all to reflect on what our industry means to Canadians and, equally, what Canadians mean to us,” said Power. “Canada’s P&C insurance industry is strong and stable and will always be there for Canadians.”
