To reaffirm its commitment to the people it serves across Canada, Westland Insurance has launched a new brand identity and a community funding program.
The national brokerage’s newly designed logo and branding celebrates its current path of accelerated growth, its new faces and new ideas, and its ongoing commitment to the communities it serves, a company release said.
“As we continue to grow, we need to preserve the elements that have made Westland so successful while meeting the vision associated with our unique brand as a national insurance company. It’s what sets us apart and allows us to continue to be the broker of choice in every community we serve,” said Westland Insurance CEO Jason Wubs.
Westland Insurance is also launching its $1 Million Westland Amplifying Communities initiative, which will see the brokerage provide $1 million in funding to support community projects and initiatives across Canada in regions where it operates. The company will focus on supporting projects focusing on wellness and mental health, equity and inclusion, homelessness and food insecurity, while also promoting opportunities for employee engagement and volunteerism in conjunction with local partnerships.
“Through the $1 Million Amplifying Communities initiative, we continue a tradition of supporting and investing in a way that positively contributes to the fabric of our communities,” Wubs explained.
“We are now actively inviting submissions from across Canada to connect us with opportunities to support communities where we work and live in a manner that is thoughtful and tangible,” added Westland Insurance president and COO Jamie Lyons. “These community partnerships will amplify the possibilities for positive change, having a lasting impact in addition to providing avenues for Westland employees to give back through volunteerism.”
