Westland Insurance has announced the launch of Westland Benefits, a new benefits brand that will operate in British Columbia from April 1, 2025.
This initiative sees Westland’s acquired benefits firms consolidated under a single national brand which will expand services to businesses across the country.
The new brand will provide tailored benefits solutions for employers of all sizes. Westland Benefits will also offer services including group life and disability insurance, retirement and savings plans, key person coverage, and wellness programmes.
As part of the consolidation, Matt Mann has been appointed as president of Westland Benefits. He will oversee the brand’s expansion across Canada, bringing experience in the benefits sector and a leadership background in the insurance industry.
The brand launch will also integrate the existing operations of Dupuis Langen and Montridge Advisory Group, two benefits firms that have been part of Westland’s growth in the sector. Existing clients will continue to receive advisory services under the new brand.
Westland Insurance president and CEO Jamie Lyons (pictured above) said that unifying these capabilities under a single brand, led by Mann, will help Westland compete in the market and enhance client services.
Outside of its benefits expansion, Westland Insurance also recently acquired Saskatchewan-based Loewen Agencies Ltd., a brokerage serving the Radville, Ceylon, and Minton communities since 1947. This acquisition expands Westland’s offering with property, vehicle, business, and farm insurance in the region.
Benefits insurance, encompassing health, dental, vision, disability, and life insurance, plays a crucial role in Canada's employment landscape. In 2024, Canada's life and health (L&H) insurance sector sector collected premiums totalling approximately CA$133.7 billion, reflecting a compound annual growth rate (CAGR) of 7.18% from previous years.
Meanwhile, insurers also disbursed a record CA$128 billion in benefits, marking a 13% increase over 2023. This equates to daily payouts exceeding CA$350 million.
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