Insurance broker Westland Insurance has entered into a three-year partnership with the Northern Super League (NSL), Canada’s first and only professional women’s soccer league. The sponsorship, announced on Monday, marks a key milestone in Westland’s ongoing commitment to supporting the growth of women’s sports across the country, according to a news release.
As part of the agreement, Westland will serve as the official insurance brokerage of the NSL, providing tailored insurance solutions for the league, its players, and affiliated clubs. The partnership is expected to enhance the league’s infrastructure by offering a range of coverage, from personal insurance for athletes to comprehensive risk management for the teams.
“We’re incredibly proud to announce this multi-year partnership with the Northern Super League, Canada’s first professional women’s soccer league,” said Cari Watson, senior vice president of marketing and client experience at Westland Insurance.
“When we learned about the opportunity to work with the NSL, we jumped at it. This league represents a significant step forward for professional women’s soccer in Canada, and as the official insurance brokerage partner, our commitment goes beyond providing coverage. We’re here to ensure the athletes have the specialized insurance options they need to be successful.”
Christina Litz, president of the Northern Super League, expressed enthusiasm for the partnership. “We are excited to welcome Westland Insurance into the NSL family. Their focus on community and excellence aligns perfectly with our vision for the future of professional women’s soccer in Canada. Together, we will create a lasting impact, providing a safe and sustainable foundation for our athletes to thrive,” said Litz.
Westland has been involved with various teams, including the Ontario Hockey League, the Halifax Wanderers men’s soccer team, and the Saskatoon Blades of the Western Hockey League.
The company’s community impact efforts focus on key areas such as diversity, equity, and inclusion (DEI), wellness and mental health, housing and food insecurity, volunteerism, and environmental sustainability. In 2023, the company invested nearly $1 million in supporting local communities across Canada.
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