World Financial Group Insurance Agency (WFG) has announced the appointment of Wendy Boyd (pictured) as chief distribution officer. Boyd will lead the company’s network of more than 80,000 independent agents across the United States and Canada. She will report directly to WFG president Todd Buchanan.
Boyd brings over 30 years of expertise in sales, operations, and strategic leadership, along with a background in professional development. She most recently served as head of life distribution at Transamerica, working closely with WFG and Transamerica Financial Advisors (TFA). WFG is a wholly owned subsidiary of Transamerica.
“WFG continues to innovate as an industry leader, and the addition of Wendy in this role is an exciting next step on that path. Her talent will be an asset to WFG’s ability to reach even more consumers with best-in-class products and services,” said Buchanan.
Boyd will focus on supporting WFG’s agent community and developing client solutions aimed at addressing the middle market’s financial protection gaps. She will collaborate with WFG’s leadership to expand the company’s reach and enhance the services offered to clients.
Boyd’s professional credentials include a Bachelor of Arts degree from the University of Alabama, along with FINRA Series 7 and 24 licenses, as well as Life and Health licenses. She also serves on the Board of Advisors for the University of Alabama’s Culverhouse School of Business.
“Wendy is known for her results-driven philosophy, and she has a proven track record of driving new growth initiatives to meet consumer needs,” said Buchanan. “Like all of us at WFG, Wendy is committed to our work of ensuring no family is left behind and building an exceptional career destination for financial professionals in North America.”
WFG’s agent network offers a range of financial products, including life insurance, retirement, and wealth-building strategies. In Canada, WFG operates through World Financial Group Insurance Agency of Canada Inc. (WFGIAC), which offers life insurance and segregated funds.
WFG Securities Inc. (WFGS) provides mutual funds through properly licensed individuals. Both WFGIAC and WFGS are affiliated entities and indirect subsidiaries of Transamerica Corporation.
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