Wawanesa Mutual Insurance Company has reaffirmed its support of the Broker Identity Program at the full partner level, according to the Insurance Brokers Association of Canada (IBAC).
Wawanesa’s continued support will help back the nationwide campaign. Launched by IBAC in 1988, the program aims to spotlight the value that insurance brokers bring to their clients in terms of choice, advice, and advocacy.
Wawanesa is the latest to reaffirm its support of IBAC’s program this year, joining other insurers like Unica Insurance, Wynward, Portage Mutual, HSB Canada, Trisura, Gore Mutual, and Intact Insurance.
In addition to sponsoring the campaign, Wawanesa will also contribute to IBAC initiatives that revolve around technology leadership, professional development within the broker workforce, and federal advocacy efforts centred on maintaining the separation of banking and insurance sectors to foster a competitive marketplace.
“Brokers go the extra mile for Canadians every single day,” said Graham Haigh, Wawanesa’s chief operations officer – west.
“That’s why we’re proud to partner with brokers and help make sure more people understand the essential role independent insurance brokers play in protecting Canadian families and businesses. In addition to our support for the Broker Identity Program, Wawanesa is also teaming-up with brokers from across Canada to share stories of the many ways brokers go the extra mile in service of our members.”
IBAC CEO Peter Braid expressed his appreciation for Wawanesa and its consistent support for the broker channel.
“By distributing their products only through brokers, Wawanesa demonstrates a deep commitment to putting customers first and ensuring they have the advice and support they need to make informed choices,” said Braid.
“We greatly value our partnership with Wawanesa, which also includes collaboration on technology initiatives and the lead role they play to advance broker connectivity.”
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