The Wawanesa Mutual Insurance Company has launched a new advertising campaign as part of its growth strategy in Ontario.
A news release announcing the campaign said it is aimed at establishing Wawanesa as the first choice for insurance among Ontario brokers, businesses and consumers.
The campaign uses the tagline “Just Say the Word” and was launched on October 9, coinciding with the annual Insurance Brokers Association of Ontario (IBAO) convention held in Toronto.
As part of the initiative, Wawanesa has placed advertisements on highway billboards, as well as street signage across downtown Toronto and throughout the province.
It has also established an online presence for the campaign, featuring digital displays and video advertisements.
“This campaign introduces a new look – a new voice – for Wawanesa in Ontario,” said Anna McCrindell, Eastern region COO. “It highlights our diverse lines of business and also the culture we want to be known for as an innovative mutual insurer: friendly, approachable, always ready to support our brokers and their clients.”
Scheduled to run until December 23, the new campaign adopts a bold visual approach and incorporates humor to resonate with its target audience. It builds upon Wawanesa’s recent initiatives in Ontario, including the Drive Change telematics program, Digital Small Business Solution, and refreshed farm products portfolio.
Earlier this year, Wawanesa renewed its support of the Insurance Brokers Association of Canada (IBAC) and the Broker Identity Program.
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