Another insurer has reaffirmed its support for the Insurance Brokers Association of Canada (IBAC) and its Broker Identity Program.
Unica Insurance Inc. is the latest to continue its support as a full partner, according to IBAC. Its sponsorship will contribute to the ongoing success of the program, as well as other critical initiatives undertaken by IBAC.
These initiatives include technology leadership, professional development programs for brokers, and federal advocacy efforts to uphold the separation of banking and insurance and promote a fair and competitive marketplace.
Launched in 1988, the Broker Identity Program is a nationwide advertising campaign aimed at raising awareness about the essential role played by brokers in the insurance landscape.
Senior vice president of operations Jennifer Ronca stressed Unica’s commitment to the broker channel as an integral part of the insurance industry.
“It is the brokers’ unique ability to offer informed advice, choice, and advocacy to consumers that sets them apart, and it’s why we continue to invest heavily in this channel,” said Ronca.
“We are proud to stand with IBAC in their mission to promote the value and professionalism of insurance brokers, and we are committed to supporting initiatives that enhance their abilities to serve Canadian consumers.”
IBAC CEO Peter Braid also expressed satisfaction with Unica’s ongoing sponsorship, citing the company’s strong endorsement of the value that insurance brokers bring to the client experience.
“Unica is a strong proponent of the value that insurance brokers bring to the client experience, which is demonstrated by their commitment to conduct business exclusively through the broker channel,” said Baird. “Their investment will support our efforts in advocating and promoting the best interests of insurance brokers and consumers.”
Unica joins several other insurers in maintaining their support for IBAC and the Broker Identity Program this year, including Wynward, Portage Mutual, HSB Canada, Trisura, Gore Mutual, and Intact Insurance.
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