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The Co-operators has named Emmie Fukuchi as executive vice-president and chief digital and marketing officer.
A release said that Fukuchi’s appointment takes effect January 14, 2019.
Fukuchi was most recently senior vice-president of customer experience and marketing at Great-West Lifeco for the insurer’s three life insurance brands. Prior to that role, she was vice-president of marketing innovation, digital and product development for LoyaltyOne, which operates the AIR MILES program.
Fukuchi completed the Ivey Executive Leadership Program at the University of Western Ontario and also has an Honours Bachelor of Business Administration degree from Wilfrid Laurier University. She is also an active community volunteer, having lent her capabilities to the Special Olympics and OPTIONS Mississauga for over 20 years. In addition, Fukuchi serves as a professional mentor, speaker and workshop leader for women’s leadership initiatives.
“Emmie will play a key leadership role with The Co-operators as we embark on our next four-year corporate strategy,” said The Co-operators president and CEO Rob Wesseling.
“In addition to overseeing The Co-operators brand, she will lead the continuing development of our digital capabilities to ensure clients are free to choose how, when and where they do business with us. Emmie’s strategic mindset and proven leadership experience in digital, client experience and marketing make her ideally suited for this position,” Wesseling added. “I’m pleased to welcome her to The Co-operators senior management team.”
“I’m excited to be joining The Co-operators,” commented Fukuchi. “There is a significant opportunity to empower clients and partners to engage with the organization in ways that best suit their own lives and needs. I value The Co-operators’ strong commitment to their clients and community, and look forward to contributing to that vision.”
