For managing general agent
South Western Group, the broking community could not be more important – brokers are so important to them, in fact, they decided to sponsor an award to recognize the best of the best.
South Western Group [SWG] is the sponsor of the Broker of the Year category at the Insurance Business Canada Awards. They sponsored the award last year and will do so again this year.
“For us, for an MGA, our broker is our lifeline, our broker is our client, our broker is our customer,” said Ghazal Hamid, Toronto branch manager for SWG. “So for us to recognize Broker of the Year, it’s monumental. To us, brokers are of utmost importance.
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“One of the main reasons SWG got involved in the IB Awards was there was nothing really available for our industry to acknowledge success and acknowledge accomplishments. So for us to get involved in the IB Awards, initially, our excitement was, hey, there’s finally going to be an organization that’s going to recognize the contributions of individuals in this industry. And we thought we’d like to be a part of that.”
And what makes a good broker in the eyes of this MGA? Hamid says it’s all about relationship building and understanding the market and keeping abreast of customers’ needs.
“For me, a great broker is about long-term commitment and relationships … with us and for the customers. The successful brokers in this industry have built long-term reciprocal relationships with markets and with customers. Their customers know them and they know their customers.”
The Insurance Business Awards ceremony is taking place at The Liberty Grand, Toronto, on November 30. This year, it will once again shine the brightest light on the outstanding companies and individuals of 2017. Winners and finalists will be showcased in Insurance Business Magazine and Insurance Business online over the year. Nominations for the awards close on September 20. To find out more, visit the Insurance Business Awards 2017 website now.
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