Sonnet Insurance has entered into a new partnership with the Professional Women’s Hockey Players Association (PWHPA), which will see the insurer serve as the official insurance partner of the organization, as well as serve as a direct sponsor for one of the teams playing in an upcoming league.
Under the new partnership, Sonnet will serve as the Official Insurance Partner of the PWHPA. The company will also be recognized as a Premier Partner of the organization, joining other brands such as Secret Deodorant, Adidas, Budweiser, and the National Hockey League Players’ Association (NHLPA) – which are all dedicated to making hockey more inclusive and accessible to all, regardless of gender.
Sonnet will likewise serve as the team sponsor to “Team Sonnet,” Toronto’s new PWHPA team for the upcoming season in the Secret Dream Gap Tour. Team Sonnet’s roster is comprised of six Olympians and 13 members of Canada’s National Women’s Hockey Program.
“Sonnet is doing its part to ensure the launch, longevity, and success of Canada’s cherished sport for current and future generations of women and girls through our support of the PWHPA,” said Sonnet vice president of marketing Brian Long. “We believe that young girls need to have prominent professional sports role models. This meaningful investment makes us proud and we look forward to cheering on the many talented players of Team Sonnet.”
“The PWHPA is very excited to welcome Sonnet Insurance to our team of Premier Partners,” said PHWPA operations consultant Jayna Hefford. “Sonnet is already integrated into the men’s game, and we are thrilled to have the women of the PWHPA join their team.”
Read more: Sonnet Insurance teams up with the NHLPA
Earlier this year, Sonnet teamed up with the NHLPA to create a series of hockey-themed ads. This was the insurer’s second collaboration with the sporting organization to develop commercials that not only engage with hockey fans, but also extend awareness of the insurance brand.
