Sonnet Insurance enhances customer experience with multi-brand collaboration

Insurance company partners with "like-minded" brands to deliver a one-stop customer experience

Sonnet Insurance enhances customer experience with multi-brand collaboration

Insurance News

By Lyle Adriano

To improve the experience of its customers and deliver more value, Sonnet Insurance has launched a new service that connects clients with other brands the insurer has partnered with.

The insurer has launched a new platform called Sonnet Connect, which allows customers to find insurance-related services from 14 different brands.

The 14 brands provide services in three categories:

  • At home
    • Hive: A provider of smart home devices
    • Homewise: An online service which allows customers to apply for mortgages
    • MovingWaldo: An app that makes the process of changing an address after moving easier
    • Parent Life Network: An online community for parents, where exclusive deals and offers are shared
    • Petsecure: A licensed insurance company focused on providing pet insurance
  • On the road
    • CarCostCanada: Offers car buyers reports and information
    • CARFAX Canada: A resource for vehicle histories
    • LeaseBusters: A vehicle lease transfer service
    • The Car Magazine: Source for car news and reviews
  • In your wallet
    • Borrowell: AI-powered credit coaching tool
    • Drop: An app that rewards users for purchasing specific brands
    • KOHO: Alternative financial service
    • Mylo: Savings and investment app
    • Wealthsimple: Service that allows a hands-free approach to investing

“This is one of the many ways Sonnet is enhancing our services to provide the best experience possible for Canadians,” said Sonnet Insurance vice-president of business development Mark Fujita.

In a release, Sonnet said that it will continue to provide updates as these partnerships and other new collaborations develop.

Fujita said that as the company evolves, Sonnet will partner with brands that are “equally committed to making things simple and understandable for Canadians.”

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