Auto insurer allows more time off for new parents
Elephant Auto Insurance which employs 500 staff in Richmond, Virginia has updated its policies for new parents. Maternity leave is now 3 months fully paid while paid paternity leave has been increased to two weeks.
The insurer says it believes that it now has one of the most generous policies for new parents in the industry.
Elephant’s CEO Kevin Chidwick says that as the company is growing fast, it wants to ensure that it offers an attractive package to employees: “We need lots of new recruits, and we want to keep the talented staff we already have. This policy will certainly help us achieve both of those goals.”
Intact opens second of new Canadian service operations
Intact Insurance has opened its second service facility for its Intact and belairdirect customers. The new location, in Ottawa, is the second of four planned; the first opened in Calgary in February with Toronto and Montreal due later.
Customers using the service facilities are able to drop off their damaged vehicle and leave in a rental vehicle, while Intact Insurance or belairdirect makes arrangements to get the vehicle appraised, repaired and cleaned. They then collect their own vehicle from the location following repairs.
Starbucks to allow employees to personalize benefits
Employees working at Stabucks stores across the US will be able to personize their benefits package as part of a revamp of the coffee chain’s workers’ compensation.
From July 18 employees will be able to select an insurance carrier and coverage level to fit their own needs. The changes should benefit 7,500 workers across Stabucks in the US.
Security most important say millennials
Security is “very important” to 90 per cent of 16-24 year-old consumers, narrowly followed by “building good relationships”.
The survey reported by marketingweek.com was carried out by UK based media companies Starcom and Channel 4, and provides a useful marketing insight to insurance brokers, revealing that the next generation of policyholders want to feel secure, valued, and to have new experiences.
Brands need to work harder to engage with young millennials as just 10 per cent of respondents said that they give them something to believe in. This is vital as they move through life stages.
The survey also reveals that almost two-thirds of respondents said that social media had helped them build good relationships with others.
