Anne Fortin (pictured above) has been named the new president of Intact Insurance, effective January 1, 2024.
In this new role, Fortin will take charge of the Quebec, West, Ontario, and Atlantic divisions of Intact Insurance, according to a news release from Intact Financial Corporation (IFC).
Since 2021, Fortin has served as Intact’s executive vice president, direct distribution and chief marketing and communications officer. She has been instrumental in overseeing all direct-to-consumer operations of Intact Financial in Canada, along with global marketing and communications functions.
Fortin first joined Intact in 2011 as deputy senior vice president of marketing, direct distribution. She progressed through various senior positions within the direct distribution business and was later appointed senior vice president, direct distribution in 2018. A year later, she added chief marketing officer for national marketing operations to her responsibilities.
As president of Intact Insurance, Fortin will report directly to Louis Gagnon, CEO of IFC Canada.
“Anne has been instrumental in establishing Intact Insurance and belairdirect as two of Canada's strongest brands,” said Gagnon. “As a tireless champion for customer experience, growth, performance and innovation, Anne has transformed our direct-to-consumer business through the development and execution of belairdirect's ‘insurance simplified’ strategy.
“[Her] commitment to creating a positive customer experience and her vast operations background, coupled with her expertise in marketing and communications make her uniquely suited to lead Intact Insurance as we continue to enhance products and services for brokers and customers.”
Prior to joining Intact, Anne held the position of vice president and managing director of FCB, a network of advertising and marketing communications agencies.
“I want to congratulate Anne on her appointment as president [of] Intact Insurance,” said Charles Brindamour, CEO of Intact Financial Corporation. “She is a key member of the IFC operating committee and a critical part of an executive team that has built a strong financial foundation and consistent outperformance for over a decade.”
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