Intact Financial acquires home maintenance app Jiffy

New partnership aims to transform home maintenance

Intact Financial acquires home maintenance app Jiffy

Insurance News

By Jonalyn Cueto

Property and casualty insurance provider Intact Financial Corporation announced its acquisition of Jiffy Inc., the nation’s top-rated home maintenance app. The move aims to broaden access to home maintenance services nationwide while advancing Intact’s digital engagement strategy.

Founded in 2015, Jiffy is an app-based service that provides homeowners with a streamlined way to access professional services for tasks like plumbing, electrical work, furniture assembly, and appliance repair.

The app has facilitated over 450,000 jobs, achieving a 96% five-star customer satisfaction rating and a median response time of under five minutes. Jiffy operates in the Greater Toronto Area, Ottawa, and Calgary.

Through this partnership, Jiffy plans to expand its services to more Canadian markets, connecting its network of certified service professionals to a growing customer base.

Intact intends to leverage this acquisition to fulfill its goal of engaging 75% of Canadian customers digitally while delivering an exceptional customer experience.

“At Intact, we invest in products and exceptional brands that directly support the evolution of customer needs,” said Imen Zitouni, senior vice president and chief marketing officer of Intact Financial Corporation. “Through our partnership with Jiffy, we look forward to expanding their service offering to more customers, and geographies, connecting their network of certified professionals to more jobs.”

“Intact is the perfect partner to help Jiffy deliver accessible and reliable home maintenance solutions for homeowners, as well as providing the best tools for home service providers to expand their businesses to more Canadians,” said Paul Arlin, co-founder of Jiffy.

The acquisition also supports Intact’s focus on building climate-resilient communities by helping homeowners mitigate risks associated with extreme weather. Jiffy’s offerings, such as eavestrough cleaning, sump pump installation, and roof repairs, align with Intact’s commitment to reducing the impact of severe weather events.

“Jiffy’s solution for homeowners and home service professionals is the next step in delivering on Intact's purpose to help people, businesses, and society prosper in good times and be resilient in bad times,” said Ryan Shupak, co-founder of Jiffy.

Jiffy will continue to operate under its current brand, with all team members, including co-founders Ryan Shupak and Paul Arlin, joining Intact Financial Corporation.

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