A disease that affects one in eight Canadian men has received a financial boost from one of Canada’s leading property and casualty insurers.
“We want to help men over 40 understand that their best chance of surviving prostate cancer is early detection, ,” said Karen Kaminska, regional vice president of sales and distribution in Atlantic Canada for
Economical Insurance. “We’re proud to fund the annual Wake Up Call Breakfast events in Moncton, Saint John, Halifax and Cape Breton.”
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During their lifetime, one in eight men in this country will be diagnosed with prostate cancer including an estimated 23,600 this year alone, according to Prostate Cancer Canada. In 2014, some 4,000 are estimated to die from the most commonly diagnosed cancer among Canadian men.
“We are so grateful to Economical Insurance for stepping up to the plate again this year to help us stage these important events to get men talking about prostate cancer and the importance of early detection,” said Peter Mallette, executive director of Prostate Canada Cancer, Atlantic Region. “This disease hits fathers, brothers, sons and friends.”
Since 2001, Wake Up Call Breakfast events across Canada have attracted more than 26,000 business professionals and raised more than $3 million to fund Prostate Cancer Canada’s research, education and survivorship initiatives.
“The good news is that the death rate has declined significantly since 2001 by almost four per cent per year,” said Mallette, “likely due to detecting prostate cancer earlier and better treatment options.”
