The Insurance Brokers Association of Ontario (
IBAO) has elected its president for 2017, the group announced yesterday.
Traci Boland officially assumed her new role at the beginning of the year, having been inducted at the annual IBAO Convention in Toronto in October.
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As president, Boland, a partner at Ontario West Insurance Brokers in London, Ontario, will lead IBAO’s board in setting and implementing the association’s long term strategic direction.
She will also work closely with politicians at federal, provincial and municipal levels to advocate on behalf of consumers across Ontario, IBAO said in a release.
Boland described taking on the role of president as a “privilege,” going on to say: “2017 is about coming together across the industry and working towards a common goal. I’m looking forward to representing our 12,000+ members and their clients, and working with the Board to drive solutions that resolve insurance industry issues.”
Having begun her career as a competitive figure skating coach working internationally, Boland returned to Canada to join the insurance industry and gained her licence in 2004.
“Traci’s passion for the industry, her wealth of knowledge and enthusiasm for everything she’s involved in is a great asset to the association as we embark on leading the industry to collaborative change,” IBAO CEO, Colin Simpson, said.
With Boland at the helm, IBAO is heading into a phase of strategic planning to formalize its direction for the next three to five years, following a formal process of surveying members and stakeholders.
“In today’s world, it’s important consumers work with insurance brokers to ensure they have the coverage they need to protect themselves, their families and their assets,” Boland said of the current landscape.
“Brokers bridge the gap between what’s happening around us – cyber crime, driverless cars, the sharing economy – and how consumers are impacted. We’re passionate and skilled about understanding our clients’ risk profiles and needs, and aligning them with the best available products in the market.”
Boland joined the IBAO’s Young Brokers Council (YBC) in 2004, and served as vice president, president and chair, before joining the IBAO Board in 2012, where she assumed the role of 2nd vice president in 2015.
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