H.W. Kaufman Financial Group announced yesterday that it has combined US-Reports and Canadian Reports under one name, consolidating the loss control inspection, premium audit, and risk mitigation services both entities provide.
The new resulting company, Afirm, “has the resources, technical expertise, training systems, and technology to provide predictive analytics for its clients,” a release said. Afirm also leverages the expertise of Toronto-based Technical Risk Services, acquired by H.W. Kaufman in 2016, as well as Colorado-based Essential Insurance Services, acquired earlier this year.
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The merger will create one of the largest North American inspection companies in the insurance industry, the release claims. The global headquarters of the new entity will be based in in Fort Collins, Colorado, under the leadership of Afirm president Jon Kovach.
“Creating Afirm from a merger of US-Reports and Canadian Reports allows the team to deliver its industry leading loss control and risk mitigation services on a global scale,” said H.W. Kaufman Financial Group chairman, president and CEO Alan Jay Kaufman.
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“Afirm has created a unique and powerful position in the marketplace, offering the industry’s most complete array of solutions for its clients.”
“Now is an opportune moment for our new brand to reflect our enhanced expertise,” said Kovach. “Afirm has made great strides through developing new product offerings, strategic acquisitions, and an expanded geographic footprint into Canada.”
Afirm has an ongoing development program for its field staff, which features live training sessions online, in the classroom, and out in the field. The company now provides additional state-of-the-art training and talent development for its clients as well as its internal staff.
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