One man’s plea to find a way to get clients to sign on the dotted line elicited another plea for e-signature technology to be introduced industry-wide.
“I would suggest we need to know more about e-signatures from the Insurance Bureau. I wish insurance companies could get together and allow us to use this technology,” Lee Waddell told
Insurance Business. “I know that Economical uses it, but there has been little direction. If clients can simply e-sign without printing everything, life would get a lot easier for them and for us.”
The original article, ‘
How do you convince a client to sign?’ took a personal look at one broker, who was struggling to bring clients to the table to sign for life insurance.
“In the last two weeks alone I’ve had six postponements,”says Ric Pereira, a financial advisor with Sun Life. “Very few people will buy their insurance right away – even though I have shown them a need for it and they agree with me.”
Suzanne Pountney, the president of the London Insurance Brokers Association and a commercial account manager with may-McConville Insurance Brokers Limited, pointed out that people need to understand that sometimes you can’t put off tomorrow what needs to be done today.
“Tomorrow is too late for a lot of people,” says Pountney. “The whole point of insurance is taking care of the future – and the best time to do that is right now.”
Want to know more about e-signatures? Look at this
video.
