Sharp Mobile Technology, a developer of digital insurance solutions, announced yesterday that it has improved its iMobileBroker app and online portal by adding two new features.
According to a release, the features enhance the way brokers interact with their clients.
The first new feature is an advanced targeted reporting tool. This allows brokers to immediately pull a variety of reports to better target specific clients including calling up client vehicle information, renewal dates, demographics, birthdates, and other relevant information. Sharp Mobile Technology claims that this data mining tool is “miles ahead of most BMS systems due to its speed and user-friendly interface.”
The second feature is targeted and automated push notifications. Data collected from the iMobileBroker tool can be used by brokers to send related push notifications to their clients. The feature allows brokers to send recall alerts, pink card expiry alerts, or renewal notices, for instance. These custom notifications allow brokers to interact with their clients on a more personalized level, the developer explained.
“With the presence of more and more direct insurance channels, brokers need a much more quick and efficient way of communicating with their clients to reiterate their value proposition,” said Sharp Mobile director of Sales Ken Sedgewick. “Previously, this required some type of large export from the BMS - refine the spreadsheet, then load it into an email newsletter provider and send it out. You’re looking at probably a half day of work. With this release we can send highly targeted messages to clients using the mobile app and online portal in under 10 minutes. Now that’s powerful!”
The push notifications will also feature automated weather alerts based on a client’s postal code; the alerts are programmed by Sharp Mobile and thus do not require additional input from brokers. It is hoped that these automated alerts could help prepare clients for inclement weather and reduce weather-related claims as a result.
“We are always trying to find ways to continually improve the customer experience and engage the customer in unique and creative ways….not just at the time of purchase and renewal,” Sharp Mobile president Sherif Gemayel said in a statement.
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