This article was produced in partnership with Diamond Insurance Group
From its humble beginnings, Diamond Insurance Group’s robust growth from three brokers to 50 is a success story driven by family values and genuine care for its clients.
Founded in 2016 by president Simar Sidhu, CEO Aman Sidhu, and his father, Mohinderpal Sidhu, the Brampton-based brokerage has since branched out to Ottawa, Ontario and Edmonton, Alberta, with expansion plans to British Columbia, Quebec, and Atlantic Canada.
Several of the original brokers remain with the brokerage today, including Asif Alam, Dupinderpal Buttar, Viren Gandhi, Gurkarmsher Dhindsa, and Ravinder Grewal.
An unwavering commitment to honesty and integrity is at the heart of the proudly Canadian-owned and family-run brokerage. CEO Aman Sidhu gives much of the credit to his most influential mentor, his father Mohinderpal, who also carved out a successful career as a broker. Vice president Raman Grewal and managing partner Gurvinder Basi complement the leadership team.
“Our family business includes all of our employees, who are more like friends than colleagues; we know them personally and have formed a strong connection,” CEO Sidhu said.
The brokerage has established itself as a leading provider of group auto and home, commercial insurance, and other niche specialties. Diamond Insurance Group’s exceptional performance during 2022 and 2023 earned it Insurance Business Canada’s prestigious 5-Star Brokerage of 2024 award.
Just one year after launching the brokerage, president Sidhu was named a Rising Star of 2017 by IBC and one of the Top 50 Brokers in Canada.
This accolade resulted from the entire brokerage team leaning on each other and contributing significantly to the milestones achieved along the way, Basi asserted.
“When you have somebody backing you like Aman, who has the enthusiasm and constantly pushes himself and us to be better, that has driven the brokerage to the highest standards we’re at today,” he said. “We don’t just sell insurance; we educate our clients on the importance of different coverage options, and we ensure our clients have the knowledge they need to make the most appropriate policy decisions to protect themselves and their property.”
It’s evident that the Diamond team is taking the insurance world by storm as it sets new standards of excellence in client service and satisfaction, helping customers navigate the complex insurance landscape through expert knowledge and education.
It has built a reputation for fostering long-term relationships with clients, the community, and its long-tenured staff. The brokerage’s leaders proudly proclaim that people may visit the brokerage as outsiders, but they leave as insiders.
Basi said: “Brokers want to work with Diamond, and clients want to be insured by Diamond. Our business philosophy is grounded in our Punjabi culture, centred on helping people and being honest with clients, putting their needs first.”
The brokerage’s commitment to innovation and nurturing an inclusive culture where everyone can thrive has attracted young insurance professionals, bringing ideas and vitality to the business. A blend of novice and senior-level broking experience has proved to be a critical catalyst in the brokerage’s impressive growth and expansion.
“When you look at how the brokerage world has evolved, it’s this new generation of young and inspired people who will move the industry forward with their skills, particularly in technology and social media,” said Basi.
With 30-plus national insurer partners and growing, Diamond Insurance Group has become an indispensable one-stop shop for a diverse array of clients seeking insurance solutions, including visitors to Canada, event organizers, and Uber/riding-sharing drivers.
Diamond Insurance Group is an award-winning Ontario brokerage that prioritizes a client-first approach rooted in its values of honesty, integrity, and dedication to exceptional service. The brokerage team strives to redefine the broker-client relationship by building trusting relationships based on sound advice and expertise. From its offices in Brampton, Ottawa, and Edmonton, Alberta, the family-run brokerage offers clients a wide range of insurance services, including auto, commercial, life, investments, bonds, farms, small- and medium-sized home-based businesses, and more. It has firmly established itself as a trusted partner that clients can rely upon for even the most complex insurance needs.
