Definity Financial reaches milestone in charitable giving

Definity Financial Corporation has announced its most significant charitable contribution in the company’s 150-year history.

The company revealed $2 million in purpose-driven investments during the most recent quarter, with total charitable giving for 2024 expected to exceed $4 million.

According to a news release, the corporation has aligned its philanthropic efforts with its core mission of “building a better world,” focusing on climate resilience and supporting equity-deserving groups. Definity Insurance committed to donating 1% of its net profit before taxes to support charitable causes.

The charitable giving comes at a time of growth for Definity. The company reported approximately $4.4 billion in gross written premiums for the 12 months ended September 30, 2024, and approximately $3.1 billion in equity attributable to common shareholders.

Key partnerships driving social change

Definity has renewed key corporate partnerships with three prominent organizations:

• ALUS: This collaboration supports nature-based solutions that enhance climate resilience and biodiversity. Definity’s funding will help expand the network of farmers and ranchers implementing environmental conservation projects.
• Green Communities Canada: The company’s investment helped establish the Living Cities Canada Fund, enabling grassroots-led climate action and community green infrastructure projects nationwide.
• Windmill Microlending: By supporting this charity, Definity is helping skilled immigrants and refugees achieve career success through affordable loans and targeted financial support.

Beyond these major partnerships, Definity has supported several additional organizations in the past quarter including Climate Resilience Infrastructure Project, Academy for Sustainable Innovation

Learning Enrichment Foundation, and Centre for Environmental Leadership in Canada.

The company also allocated $80,000 to broker-endorsed contributions, supporting hyper-local organizations across Canada.

“We strive to use the power of Definity’s business to create positive change for people, communities, and the environment. We will continue to embrace sustainability, foster a culture of collaboration, and invest in the wellbeing of our communities to create immediate impact and long-term value for all of our stakeholders,” said Rowan Saunders, president and CEO of Definity.

Brendan Seale, AVP of environmental, social, and governance, elaborated on the company’s strategic approach. “Definity is focused on enabling climate-ready communities through adaptation and resilience and driving more equitable outcomes in society,” he noted.

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