Canadian financial services cooperative Co-operators has partnered with the Ontario Federation of All-Terrain Vehicle Clubs (OFATV) to advance ATV rider safety and education in the province.
The team-up comes amid a staggering 125% increase in ATV-related fatalities this year, according to provincial data. The Ontario Provincial Police reported one-third of the deaths involved alcohol and/or drugs, while more than half of the victims were not wearing helmets.
Shari Black, executive director at OFATV, said: “We are thrilled to collaborate with Co-operators, whose values and focus on community safety align perfectly with our efforts to promote safety awareness among all ATV riders.
“This collaboration will help us reach more riders and provide them with the necessary tools and knowledge to ride safely. ATV riding is not just a fun activity but is also essential for many individuals who rely on these machines for work and transportation, particularly in rural areas.”
Guy Laurin, product owner for recreational vehicles at Co-operators, highlighted the cooperative’s investment in rural areas.
“Co-operators is deeply invested in rural communities, supporting small businesses and local growth, which aligns with our broader mission to foster safe and thriving communities,” Laurin said.
Co-operators offers policyholders the choice to bundle recreational vehicle insurance with home or auto policies. “We look forward to working with OFATV to enhance safety education and awareness for all ATV enthusiasts in Ontario,” Laurin added.
The tie-up was announced as Co-operators General published its quarterly financial results.
According to Co-operators General’s earnings report, its net income in the second quarter more than tripled from last year’s $29.9 million to $95.7 million. It also bounced back from an underwriting loss worth $59.9 million to $75 million in underwriting income.
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