Last week ClickInsurance announced it was setting up shop in Ontario – this week the company is meeting with brokers in Atlantic Canada.
“Brokers from the Atlantic Region have inquired about ClickInsurance expanding in the Maritimes,” said Jean-Francois LeBlanc, vice president, strategic alliances, ClickInsurance. “We have appointments booked to meet with them this week.”
ClickInsurance.ca – or as it is better known,
Clicassure.com in Quebec – is a quote-based insurance website has jumped into the Ontario market, with an eye to spread across Canada.
The site, which has been operating in Quebec since 2007, currently has more than 100 partners, including brokers, agents and direct insurers, generating about 4,000 quote requests per week. Those requests are then shared with a maximum of three partners who prepare quotes and follow up with customers through the site.
And it is the quality of the quote requests that LeBlanc takes pride in.
“We have 59 fields to complete in our online quote,” LeBlanc told
Insurance Business. “It is a longer form than the norm on the internet. But we want a consumer who is genuinely interested in coverage.”
A similar model will be brought to Ontario, said LeBlanc, with plans to expand across Canada – which should happen quickly, given the level of interest already shown by brokers in the Martimes.
In Ontario, the company would join others who already offer online quoting capabilities, such as InsuranceHunter.ca, Esurance.com, InsuranceHotline.com and belairdirect.com.
The opportunities in the Ontario market are there, despite the presence of online quoting sites already in place, said LeBlanc.
“The market is already well served by some comparison sites so we see the potential in Ontario being dictated by the consumers,” said LeBlanc. “The key to our success has been that we have been able to partner with quality brokers and insurers that cover almost the entirety of the insurance offer. And we think the potential is also proportional to the number of consumers compared to the Quebec market.” (continued.)
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In Quebec,
Clicassure.com has 100 partners; LeBlanc anticipates solid growth for the Ontario market in 2015.
“At the end of the year, we expect to have at least 25 partners, being direct providers, agents and insurance brokers,” said LeBlanc. “Our promise to the consumers is to offer them as many markets and choices as possible to have the best idea of a price they would get if they were to call each existing provider at a time.
“We want long term relationships, we do not want to overflow our partners and break our promise to the consumers,” added LeBlanc.
