A consumer study suggests that although a good number of Canadians are for the automation of financial services, the percentage is considerably lower than the international average.
The annual study, conducted by
Accenture Financial Service, revealed that 63% of Canadians would use entirely computer-generated support for purchasing insurance. The international average of willing respondents, however, came in at 74%—an 11 percentage point difference. In comparison, respondents from Chile, Brazil and Thailand who supported the notion of automated insurance purchasing support clocked in at 86%, 87%, and 88%, respectively.
Indonesians had the highest support percentage, at 91%.
The same report also discovered that 55% of Canadians are willing to share more data with insurers in return for new benefits, versus the international average of 57%.
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On another note, 70% of Canadian respondents answered in the survey that sharing data should deliver personalized product and services advice, as opposed to the international average of 64%.
“Financial providers should expand their interactions with consumers,” the report suggested. “They should seek to integrate their services on to third-party platforms . . . to achieve this, or even to become ‘curators’ of their own platforms that offer broader benefits to their customers across an integrated digital ecosystem.”
“Digital transformation is essential, but financial firms can’t stop there,” the report added. “They need a proposition that goes beyond digital, meeting the nuanced needs of customer factions.”
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