Calgary based insurance brokerage InsureMy this week began piloting a young drivers program, making use of telematics to allow for greater coaching opportunities between parents and new drivers.
New Drivers Intelligence will see a full launch across Alberta and Ontario in early 2016, delivering Canadian parents access to real-time driving data, direct from their vehicles, to help teens develop good driving habits as a means to improved safety for all.
A telematics device allows both parents and teens to track and monitor their driving behaviour. With the ability to collect and review information direct from the vehicle about drive time, speed, braking, cornering and more, NDI gives parents peace of mind when putting new drivers on the road, the company said.
Hugh McTavish, president of InsureMy, said that established young driver programs in the UK report a massive improvement in young driver statistics with 2014 results revealing a 21% reduction in dangerous driving incidents and a 40% drop in crash risk for drivers with a telematics policy.
“Customers shouldn’t have to experience a claim to know that their insurance dollars are well spent. That’s why InsureMy puts family driving safety first,” said McTavish. “In fact, it’s incumbent on our industry in general to take the kind of action we’re taking.”
